Insights and information 

Do you work in the tourism industry in the Tromsø region? Here you will find useful insights and information.

Become a partner

Be a partner to the destination company in one of Norway's most attractive regions.

Know before you go

Come prepared! Find essential details and guidelines for your stay.

Meet our partners

See the full list of Visit Tromsø-Region’s partners.

This is Visit Tromsø-Region

We are one of Norway’s largest destination companies.

For partners

Interested in becoming a partner? Or are you already a partner? Here you will find relevant and useful information.

Advertising opportunities

Boost your brand visibility and reach your target audience through advertising in our channels.

Responsible marketing

At Visit Tromsø Region, we always strive to be truthful, ethical, and aligned with sustainable…

Become a partner

Be a partner to the destination company in one of Norway's most attractive regions.

Cold Response 9–19 March

Visiting between 9–19 March 2026? Read this important traffic information.

Insight & statistics

Find up-to-date statistics and insights for the tourism industry in the Tromsø region.
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Media bank

Find and download photos from Tromsø and the region in our media bank. 

New Aurora Guide

A new guide outlines rules, safety and expected conduct for tour operators in the Tromsø region.

Products

Find out what you need to do to keep your products updated in our channels. 

Visit Tromsø on social media

Learn about how we work with our social media platforms and responsible marketing.

News & press releases

Read Visit Tromsø-Region’s latest news and press releases. Note that most of them are in Norwegian. 

Overnattingsstatistikk 2025

Overnattinger i Tromsø for året 2025 sammenlignet med 2024

Turistinformasjonen er klare for sommeren

Godt rustet for sommeren og gleder oss til å ta imot besøkende på tre steder.

Håndtering av voksesmerter

Voksesmerter er en del av veksten, hvordan håndterer vi det? Les kronikken.

Longer travel times

The tunnels Sentrumstangenten and Langnestunnelen will be closed for upgrading work. 

Nytt samarbeid med Avinor

Nå blir du møtt av Visit Tromsø-Region allerede på flyplassen.

Lokalt håndverk, global sjarm!

Oppdag unike arktiske skatter hos Visit Tromsø-Region

Visit Tromsø-Region utvider vertskapstjenestene i forkant av vintersesongen

Visit Tromsø kommer til å være i Storgata, på Prostneset og på Clarion Hotel The Edge i vinter.

Tromsø er vertskapsby for Meet in Norway 2024

Denne uka samles 60 delegater fra inn- og utland i Tromsø på MICE-arrangementet Meet in Norway.

Vil du påvirke reisemålsutviklingen i Tromsø?

Bli med i Visit Tromsø-Regions ekspertutvalg knyttet til Reisemålsledelsen!

Nytt styre i Visit Tromsø-Region

Nytt styre er valgt. Øyvind Alapnes trer inn som ny styreleder etter Ida Kristine Jakobsen. 

Opening new visitor centre in pedestrian street

Visit Tromsø-Region AS is opening a new visitor centre in the heart of Tromsø.

WASC ble et lukrativt arrangement

En fersk undersøkelse gjennomført av Epinion, på vegne av Visit Tromsø-Region og Innovasjon Norge,…

Nytt register for reisemålsutviklingen

Visit Tromsø-Region er sluttfasen med å utvikle en oversikt over reiselivsaktørene som er aktive i…

Tromsø er fornyet som bærekraftig reisemål

I går feiret Tromsø kommune og Visit Tromsø-Region at Tromsø har fått fornyet merket, for tre nye…

Visit Tromsø-regionen i ny drakt

Visit Tromsø-Region har nettopp lansert ny visuell profil og nye nettsider. – Et stort løft, sier…

Sustainability

Learn about Tromsø as a Sustainable Destination and Visit Tromsø-Region’s sustainability initiatives.

Travel green

See how you can make green choices on your Tromsø visit. 

New Aurora Guide

A new guide outlines rules, safety and expected conduct for tour operators in the Tromsø region.

We are an Eco Lighthouse

We take sustainability seriously, and are proud to be an Eco Lighthouse certified company.
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NDBR

Network for destinations in Norway that have committed to sustainable development through the …

New analysis tool

A new tourism monitoring portal will boost the tourism industry in the Tromsø region.

Eco-labelling your business

Why is eco-labelling so important, and how do you get started with the certification?

Sustainable Destination label

Find out how you can use the "Sustainable Destination" label in your own communication.

Sustainable Destination

Tromsø has the "Sustainable Destination" label. Find out how we work with sustainability.

Responsible marketing

At Visit Tromsø Region, we always strive to be truthful, ethical, and aligned with sustainable…

Expert Committee

Visit Tromsø-Region has established an expert committee for destination development.

Have your say on tourism in Tromsø

Tromsø Municipality invites everyone to share input on tourism’s impact.

NDBR annual report

Read the 2025 annual report for NDBR (in Norwegian).

Cruise guidelines

Learn about responsible operations, local cooperation and how to ensure a safe, sustainable call.

Resident survey on tourism

Learn about the key findings from the resident survey on tourism published in February 2026.