Visit Tromsø in Social Media

Here is a brief overview of our social media channels and how we use them. Our aim is to inspire, inform, engage, and raise awareness among our followers through the content we share.

 

Instagram

With over 110,000 followers, Instagram is our largest channel. Captions and content is written in English.

Feed posts

Visit Tromsø on Instagram displays “Tromsø region right this season!”. This means that our feed posts should reflect Tromsø as it appears in the current season.

We aim to present an honest and realistic portrayal of the city, nature, weather, and climate. Therefore, we avoid posting images with unnaturally bright northern lights or those that appear heavily edited. If it’s rainy, we post pictures of rainy days.

Visit Tromsø on Instagram is also “the Tromsø region through the eyes of guests and locals.” This means that the posts we share are pictures taken by either locals or guests, and occasionally by employees (who are also locals). We generally do not promote specific businesses but maintain a neutral stance.

Collaborative posts

Currently, we do not approve any collaborative posts, except for those with Visit Norway.

Instagram stories

We aim to publish 1-3 of our own stories per week, alternating between inspiring, promotional, and awareness-raising messages.

Partners in stories

We aim to remain neutral in Instagram stories. Therefore, we do not promote specific/named partners, unless it is a paid advert. However, we often promote categories and themes. For instance, if we have a story about whale watching, we link to our themed pages on this topic, where our partners' products are visible.

If we use images or videos that you as a partner have sent us, we will include photo credit on the slides where your image/video is used.

Sharing your stories

We are happy to share our partners' stories within these guidelines:

• The story cannot be a repost, but original material.
• The format must be 16:9 (portrait).
• The story should be tidy and well-presented.
• The content must adhere to our guidelines for responsible marketing.
• We do not share other material on days we have planned our own content.
• We do not share reels in story unless they come from Visit Norway or it is produced by us.

 

Facebook

On Facebook we have our page for guests and locals, and we are owners of the group "Det skjer i reiselivet i Tromsø".

Facebook page

On our page, we primarily share our own content and messages, as well as various happenings in and around the city and region. We direct visitors to relevant pages on our website as appropriate. The posts do not always need to be "right this season." We can also consider future events or reflect on past ones.

Additionally, we work similarly with Facebook as with Instagram. We do not create our own stories on Facebook but share Instagram stories on both platforms.

Facebook group: Det skjer i reiselivet i Tromsø

This group is a B2B channel for everyone involved in the tourism industry in Tromsø. Here, we celebrate milestones, share news and job vacancies, discuss sustainability issues, and more. Anyone connected to the tourism sector in the Tromsø region can share relevant posts in this group.

 

LinkedIn

LinkedIn is our B2B channel, and similarly to the Facebook group “Det skjer i reiselivet i Tromsø”, we also share news, celebrate milestones, post job adverts, etc.

 

YouTube

On YouTube, we publish inspiring videos, mostly created in collaboration with other organisations such as Northern Norway Tourist Board, Visit Norway, and our partners.